Whatever you make or do, If you’re in the business or have a product, another company that does or produces the same thing is just only a few clicks away.
With the many choices available from around the globe, What can an entrepreneur do to get customer loyalty and keep the same customers coming back again and over?
The positive side is that there’s no need to reinvent the wheels. However, technology and strategies change constantly, but the basic principles of customer engagement never change.
We asked the experts what business owners can do to develop and keep a steady stream of loyal customers who will drive some distance and spend a little more to buy from the company they trust and love.
Here are their top recommendations.
Get in Your Customers’ Minds by Soliciting Feedback
Every business owner must have strong skin. The harshness of criticism is part of the game, But critical feedback is better than none in the first place.
Customers can be served better if you know them, said Max Whiteside of Breaking Muscle. So, it’s important to get feedback as often as you can.
If you own an online store, you are able to simply inquire from your customers what they think of the experience, but you shouldn’t be relying on a personal review.
This may not be accurate as certain people may appear too polite to be completely honest in person, Whiteside explained. Create surveys, polls, and questionnaires that are either online or through your workers’ distribution, to get more accurate assessments.
Always Communicate — Especially When It’s Uncomfortable
The pressure of telling a customer that you won’t meet promises is a depressing experience for anyone who runs a business. However, you’ll always fail if you’ve been in business for long enough. Although you may like to bury your face in the sand, truthful communication is the best option.
Even if the order may be delayed or you’ve made a mistake, People are very understanding If they’re kept informed, said Geneva Maresme, a copywriter and entrepreneur of 16 years. The process of building a solid customer base begins with the basics of keeping your promises and communicating with your customers. People will remember the way you treat them, and they will refer businesses to them who are trustworthy and provide their customers with respect. .”
Don’t Underestimate the Power of the Old-Fashioned Email List.
Modern business owners can choose a variety of CRM apps and software applications to interact with their clients. A lot of people use social media to stay on top of their communications, and this is certainly an element of the plan -but it’s just a part. Don’t rely exclusively upon Twitter, Facebook, and Instagram to keep your customers up-to-date and up to date.
The algorithms on social media are able to change quickly and sever a company’s access to its loyal followers, according to Stacey Stewart, founder of Milkology. To build an enduring fan base for your business, you require an efficient, consistent method to connect with your customers and enthusiastic fans.
According to Stewart Stewart, using the traditional email list is the best method to remain engaged.
She explained that many businesses fail to establish or expand their following and instead focus on social media. This is an error. The company owns its email list and is able to market and stay in contact with the people it’d like. It’s up to you what you think about emails, but everyone checks their email daily. Marketing via email has been the most efficient way to stay in contact with fans over the decades and is likely to be the most effective in the next few years because it’s an easy and simple way to contact people.
Treat Every Customer Like a VIP
Whatever you sell or do, or what sector of the economy you work in, If you’re in the business, you’re involved in customer support. Even the tiniest gestures of appreciation — like a free gift on a customer’s birthday, a thank-you note, or a call from a non-sales person to check the way their purchase is working out, could go a long way in transforming a new buyer into a loyal customer.
Brian Hong, CEO of Big Easy SEO, offers exceptional customer service. Customers are not just looking for amazing products but also excellent support when they need it. They’ll even refer their friends to it when they feel that your business is concerned about them. .”
Trey Ferro, CEO of Spot Pet Insurance, said the most important thing is treating your clients as you would like to be treated right from the beginning of your relationship.
A loyal base of customers is all about personalized customer service, Perro added. Our company provides welcome calls and handwritten welcome letters for new customers, sends out get-well messages, and makes bereavement phone calls during difficult times. Follow your Golden Rule, and your exceptional customer service will continue to come to you, dramatically increasing the value of your customer’s lifetime .”